About

About Me

I’m a paid ads and e-commerce growth strategist based in Lahore, Pakistan, with over 5 years of experience working with local and international e-commerce brands.

Helping e-commerce and service brands scale revenue and leads through paid ads strategy. 

With years of hands-on experience, I’ve developed a strong understanding of how to align ad platforms, creatives, funnels, offers, and lead flows according to market behavior and performance trends. I’ve worked with brands across multiple niches, allowing me to quickly identify what truly matters for each business model.Over the years, I’ve worked across different areas of paid growth—ad account structuring, creative testing frameworks, funnel and lead optimization, scaling strategies, and performance analysis. Many of the brands and service businesses I’ve worked with are actively scaling today. I don’t push one-size-fits-all solutions; instead, I provide clear options, honest feedback, and strategic direction so we can move forward with confidence.erent niches so you can rely on me for yours.

I’ve spent most of these years working across different areas of design like front-end development, landing pages, email design, app UI/UX, to my current role designing products for mobile platforms. Having worked on various projects that are already live, I can help you with the best possible suggestions and ideas that we can proceed with. With me, you aren’t forced to accept anything. I give you a variety of options we can work on together.

My Skills

I help e-commerce and service businesses grow through strategic paid advertising across Meta, TikTok, and Google Ads, focusing on profitability, lead quality, and long-term scalability.

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Paid Ads Strategy (Meta, TikTok, Google)
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E-commerce Growth & Funnels
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Lead Generation (Service Businesses)
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Client Advisory & Consultation

My Experience

2024-2025 Present

Adlenso

Co-Founder & Lead Strategist

Leading paid ads strategy and advisory for e-commerce and service businesses, helping brands scale revenue and generate high-quality leads across Meta, TikTok, and Google Ads. I also mentor the team on creative testing, funnel optimization, and account structuring to ensure measurable growth.

2020-2024

Jakvo, DigitalTide, Azra, Bsource, Manpoy

Digital Marketing & Paid Ads Strategist

Managed and optimized campaigns for local and international e-commerce brands, focusing on ROAS improvement, lead generation, and scalable advertising systems. Provided strategic guidance on ad account structure, creative testing, and funnel optimization, enabling consistent performance and growth.

Services